Justin Son didn't name his brand after the phrase "sorry not sorry" to be sarcastic. He did it because it's a reflection of his unapologetic personality. Through his burgeoning streetwear label ESENES Worldwide, Son has expressed his whimsical taste through Cubone-inspired "Boneheads" clogs, Dunk-esque Wildfire sneakers and fitted caps embellished with distorted, MLB-inspired logos.Son is also a footwear fanatic, with a closet composed of everything from retro Jordans and lifestyle running insta...
Justin Son didn't name his brand after the phrase "sorry not sorry" to be sarcastic. He did it because it's a reflection of his unapologetic personality. Through his burgeoning streetwear label ESENES Worldwide, Son has expressed his whimsical taste through Cubone-inspired "Boneheads" clogs, Dunk-esque Wildfire sneakers and fitted caps embellished with distorted, MLB-inspired logos.Son is also a footwear fanatic, with a closet composed of everything from retro Jordans and lifestyle running insta...
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